A new report by BNP Paribas said China will be the largest e-commerce market in 2014, and luxury shoppers in the country are even more receptive to digital commerce and marketing than their western counterparts. In May, L2 published the Digital IQ Index®: Luxury – China report, which assesses the digital competence of 95 global brands in the Chinese market.
EDINBURGH, July 25 (Reuters) - European shares fell on Friday, with French stocks in particular underperforming after a batch of weaker-than-expected earnings reports, ahead of closely followed German sentiment data. Shares of French luxury-goods group LVMH fell 5.3 percent, the worst performer on the pan-European FTSEurofirst 300, after posting below-forecast second-quarter sales and profits, hit by a drop in demand from China.
British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers. Aston Martin’s app is free from the iTunes store for iPads and downloads into the Newsstand, it is also available on Android devices. The digital magazine offers Aston Martin owners and enthusiasts an easy way to stay informed and engaged with the brand.
Luxury taxi service Uber launched in Hong Kong yesterday to a tepid reception amid complaints about late pick-ups and drivers getting lost. A senior executive of the private driver-style service, which allows users to call and pay for taxis through a mobile phone app, said it was working to get its drivers up to speed.
French automaker Bugatti is launching its “EB – Ettore Bugatti” collection for fall/winter 2014-15 with a new advertising campaign at the Courchevel 1850 ski resort. The French Alps will serve as the background to the automaker’s year-old lifestyle project. The picturesque setting for the fall/winter campaign will likely drive attention to the brand’s new collection and create awareness of the automaker’s clothing and apparel collection.